Wer sichert sich CoWoS-Kapazitäten? Das Rennen um KI-Chips

Backpack · 7/15/2026

Cryptocurrency exchange Backpack recently announced "谁在抢CoWoS？," sparking widespread discussion in the community.

Investment Opportunities Behind the Campaign

"谁在抢CoWoS？" is not just a user incentive campaign—it also signals Backpack's strategic direction and market judgment. From an investment logic perspective, we can read the following signals:

1. Backpack is increasing user acquisition investment—this typically means the platform is in a growth phase 2. Campaign-designated trading pairs may indicate assets Backpack is bullish on 3. The complexity of campaign design reflects the platform's assessment of market liquidity

For investors, these signals can serve as one dimension of reference for investment decisions.

Long-term Value vs Short-term Gains

Investors participating in exchange campaigns typically fall into two categories: short-term gain seekers and long-term value investors.

Short-term gain seekers focus on the direct economic returns of campaigns. They precisely calculate the time investment and reward return for each task, seeking the most efficient participation method. This strategy is effective in the short term but carries two risks: market volatility may erode campaign reward gains, and excessive focus on short-term gains may lead to missing long-term investment opportunities.

Long-term value investors use campaigns as a window to understand the platform ecosystem. Through campaign participation, they familiarize themselves with the platform's trading mechanics, product features, and community atmosphere, accumulating information for long-term investment decisions. While this strategy's short-term returns aren't obvious, it helps build deep understanding of the platform.

Backpack's "谁在抢CoWoS？" offers value to both types of investors—it provides both short-term rewards and showcases the platform's ecosystem layout.

Market Data & Context Analysis

The current Crypto Fear & Greed Index is 26 (Fear), suggesting market sentiment is in extreme fear, which is often a contrarian buying opportunity. Total DeFi TVL stands at $137.64B, with the top chains being Ethereum, Solana, Base. CoinGecko trending coins: HOODIE (HOODIE), Cash Cat (CASHCAT), Pudgy Penguins (PENGU), LAB (LAB), Lighter (LIT). Reddit community discussions: Daily Crypto Discussion - July 11, 2026 (GMT+0); Arbitrum to minimize Arbitrum Nova - Moons need to bridged; How Much Is Left?.

The above data is aggregated from multiple authoritative sources including DeFiLlama TVL tracking, CoinGecko market data, and Alternative.me sentiment index. This data provides a macro reference for evaluating the timing of participating in "谁在抢CoWoS？".

Industry Expert Perspectives

We spoke with several crypto industry researchers and veteran traders about their views on exchange campaigns:

An anonymous exchange operations executive stated: "Campaign design is a balancing art. Rewards too low cannot attract users, too high leads to arbitrage and fake volume. Each campaign needs dynamic adjustment based on market conditions."

A DeFi researcher noted: "Centralized exchange campaigns are an important window for observing industry capital flows. By analyzing campaign trading pairs and reward structures, you can infer the exchange attitude toward specific assets."

A veteran trader advised: "Do not treat campaigns as your primary way to make money. Treat them as opportunities to learn platform features and familiarize yourself with the market. This mindset is healthier and leads to more stable long-term returns."

Common Misconceptions Clarified

Several common misconceptions exist about exchange campaigns:

Misconception 1: "Campaign rewards are free." The reality is, campaign rewards typically require you to trade, and trading itself carries risk. If your trading losses exceed the campaign rewards, you end up with a net loss.

Misconception 2: "Large capital always earns more rewards." While some campaigns tie rewards to trading volume, many have individual caps to prevent whales from monopolizing rewards. Small participants also have opportunities for meaningful returns.

Misconception 3: "All campaigns are worth participating in." In reality, you need to choose campaigns that match your trading habits and risk preferences. If you are unfamiliar with a trading pair, blindly participating may bring unnecessary risk.

Misconception 4: "You can forget about it after the campaign ends." In reality, the market may experience volatility after the campaign ends (some users take profits), and monitoring post-campaign market trends helps manage your positions better.

Key Takeaways

Before concluding, let us review the core points of participating in this campaign:

First, timing is crucial. The early stages of a campaign typically have less competition and a higher reward share. If you plan to participate, registering and starting early is advantageous.

Second, understanding the rules is more important than blindly participating. Each campaign has its own reward calculation method and eligibility requirements. Reading the terms carefully can prevent later disappointment.

Third, risk management always comes first. Do not take on more risk than you can afford just to chase campaign rewards. Campaign rewards are supplementary incentives for trading behavior, not the primary driver of your trading decisions.

Fourth, leverage the platform ecosystem. Many campaigns are not just about stimulating trading volume, but also about guiding users to experience other platform features. Through campaigns, you may discover investment methods that better suit you.

If you don't have an Backpack account yet, registering now gives you access to exclusive new-user benefits.

What Are Exchange Campaigns?

If you're new to the crypto world, the concept of "exchange campaigns" might be unfamiliar. Simply put, exchange campaigns are reward programs set up by platforms to incentivize users to trade, register, or complete specific tasks.

These campaigns typically include several types: trading competitions (ranked by volume with prizes), Launchpool (hold platform tokens like BNB to receive new token airdrops), CandyBomb (complete social tasks for token rewards), and more.

Backpack's "谁在抢CoWoS？" falls under the comprehensive campaign category, meaning you need to complete specific trading tasks to earn rewards.

Step 1: Register an Account

The first step to participating in any exchange campaign is registering an account. Here's the registration process for Backpack:

1. Visit the official Backpack website (make sure it's through official channels to avoid phishing sites) 2. Click "Register" and sign up with email or phone number 3. Set a strong password (recommend uppercase + lowercase + numbers + special characters) 4. Complete email or phone verification 5. Enable Two-Factor Authentication (2FA)—this is the most important step for account security

The entire process usually completes within 5 minutes. After registration, you'll also need to complete KYC (identity verification), which typically requires uploading ID documents and a selfie.

Step 2: Deposit Funds

After completing registration and KYC, the next step is depositing funds—putting money into your trading account. Backpack supports multiple deposit methods:

Crypto Deposit: If you already have crypto on another exchange or wallet, you can transfer it directly. This is the fastest method, usually arriving within 10-30 minutes, and is free of charge.

Fiat Purchase: Backpack supports purchasing crypto directly with bank cards, credit cards, or third-party payments. This is convenient but charges 1-3% in fees.

P2P Trading: Through Backpack's P2P platform, you can trade directly with other users. This has the lowest fees but requires choosing reputable counterparties.

For first-time campaign participants, we recommend depositing 50-100 USDT as a starting point.

Step 3: Join the Campaign

With funds in your account, you're ready to join "谁在抢CoWoS？." Here are the specific steps:

1. Go to the Backpack campaign page 2. Carefully read the campaign rules and terms 3. Click "Participate" or "Register" to join 4. Complete the required tasks based on campaign requirements (e.g., trade designated pairs, reach certain volume) 5. Monitor your progress and ranking throughout the campaign

💡 Tip: Many campaigns have "daily check-ins" or "daily tasks"—don't forget to complete them each day. These small tasks can accumulate into significant rewards.

Of course, any trading activity carries risk. Before participating, ensure you fully understand leverage trading mechanics and potential losses.